There are different trademark classifications

Intellectual property matters are rarely straightforward. So, it should be no surprise that the United States Patent and Trade Office (USPTO) has 45 different classifications for trademark registration. Thirty-four of them involve goods, and 11 involve services....

How long does a trademark last?

Just about everyone has noticed those trademark symbols when reading the packaging of some product. A trademark is used for a name, word, service, logo or emblem, widget, or a combination of these. They can be used for inventions or upgrades to existing products. They...

How to obtain a trademark

You've finally made the decision to take your New York business to the next level by obtaining a trademark. Obtaining a trademark can seem confusing at first, but knowing the right steps can make it very simple. Here's what this process entails. Selecting a mark...

Five reasons why trademarks make business sense

As we reemerge from the locked-down, pandemic world, some of the energy that was pent up will be released in the form of dollars. Economists widely predict a coming boom, fueled by consumers free to once again go shopping. Connecting with consumers Whether those...

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