Is your company considering rebranding?

Your brand identifies your company, your product or service, and your vision. When the idea for your business first sparked, the brand was likely among the first decisions the founders made. With an image or a few words, your customers get what you stand for and the...

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Remain aware of patent trolls

Providing appropriate protection for your concepts is just one part of running a successful business. But when working to secure your market share, as well as your bottom line, you must remain alert to those who try to sneak in to claim the benefits of your labor. In...

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What to know about registering a trademark

Coming up with a trademark for your company may seem like the biggest hurdle in trademark registration. While picking a unique mark that identifies your brand clearly is not easy, but it is just one step in the trademark process. After selecting a mark, you must apply...

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